Organic Farming, Direct Trade, and Roasting at Origin. We calculate your impact.
more stay at least in the country of origin. Thanks to our efficient supply chains, you can provide added value without having to pay extra for it.*
Reinvesting larger profits supports local businesses and creates new opportunities. This leads to a stronger economy and greater financial independence.
less CO ₂ emissions compared to conventional cultivation** - you can achieve this by supporting agroforestry.
Agroforestry reduces CO₂ emissions and has socioeconomic benefits. It also helps improve water and air quality, soil health and wildlife habitat.
Eine Sammlung von Wissen und Ressourcen
Ausgewählter Artikel
Gründerbrief
Unser Gründer erzählt, was hinter der Marke steckt und wie er Coffee Annan gegründet hat. Im Fokus steht die Bekämpfung von Kolonialismus und Ungleichheiten in der Kaffeeindustrie durch direkten Handel und die Röstung im Herkunftsland des Kaffees.
Marcel Lorenz
July 28, 2023
Changing the world can be as simple as choosing the right coffee
First of all, we don't compromise on taste. Coffee Annan's finest beans are specialty coffees, making them part of the top five percent of our planet.
Secondly, we trade directly with the best producers in East Africa and enable them to roast their coffee in their respective countries of origin. This leads to increasing local value creation.
As a result, we observe local economic growth, the associated job creation and an increase in financial independence. We firmly believe in socially responsible resource procurement and processing and want to make a contribution to global equal opportunities.
The producers and people who roast our and your coffee should get the appreciation they deserve!
Stay up to date: News, blogs, podcasts and more
Agroforestry: Concept and Coffee production
How to Use the Theory of Change to Make a Difference in the Coffee Industry
European Union Green Claims Directive: EU Directive Against Greenwashing and False Environmental Statements
FAQs
We are here for you if you need help
Can't find the information you're looking for? Get it contact with us! We're happy to help.
Get in touchCurrently, 99% of coffee is shipped as raw material. This means that 90% of the countries of origin are dependent on financial support. We believe that keeping as many steps of the value chain as possible in the source countries such as Ethiopia will help to become more self-sufficient. That's why we're working with coffee producers to build a platform that enables trading in real products instead of raw materials.
We source specialty coffees, which are among the best coffees in the world. All of our partners are well-trained coffee experts. Our coffees are carefully drum roasted to our specifications.
And how! We put a lot of love and energy into product development. We tested hundreds of different types of coffee until we were satisfied. It took us almost 2 years to find our coffees.
Absolutely. We disclose all of our purchase prices.
We deliver throughout the EU, Switzerland and Liechtenstein. We work with DHL, DPD, GLS, Fedex and Swiss Post to offer you a fast and reliable service.
Even better. We do direct trading. We visit the producers regularly and only buy gourmet beans. Procurement of high-quality coffee allows us to pay farmers premium prices, which are always above the Fairtrade price. We believe this model is more efficient than the label industry and allows us and producers to shape the future together.