Coffee with social impact.

Goodbye, colonialism. These coffees are roasted in the growing countries. This means a fairer distribution of money along the entire value chain.

Known from:

The problem of the coffee industry

Virtually all of the world's coffee leaves its place of origin as raw material. The roasting process in consumer countries is the largest markup in the value chain. This leads to an unfair distribution of profits.

Most of the money stays where we consume coffee and not where coffee is produced. That is not right.



of coffee producing countries still rely on financial aid.

World Bank



of coffee are imported into consumer countries as raw material.

ICO, Coffee Development Report 2019


+380k Minuten*

are spent on growing and processing coffee while roasting only takes about 20 minutes.

*approx. 9-10 months

To date, only around 10-15% of the total value remains in the growing regions. With Coffee Annan, around 50% of the value remains in the growing countries.*

Coffee Annan is not just another coffee company.

We strive for a world where every consumer can be confident that their products are ethically sourced, contribute to equal opportunities and support the change needed.


Coffee, but different

Roasted in the growing regions. This is trade on equal terms without colonialism.


Support for agroforestry

Agroforestry not only reduces carbon emissions and has socioeconomic benefits, but also helps improve water and air quality, soil health and wildlife habitat.


Socially responsible

Become part of the roasting at origin movement and give the producers the appreciation they deserve.

“The roasting-at-origin concept is a great one that benefits everyone involved in the coffee value chain.”

Anna Nabude

Coffee producer – Uganda

Your coffee has one big effect.

When you join our Roasted at Origin initiative, together we increase the value that remains in coffee countries by at least 300%.

  • Fair wages and economic growth through access to new markets (Europe)
  • Creation of new jobs in developing countries
  • Promoting sustainable agricultural practices and contributing to a circular economy
  • Even distribution along the coffee value chain
  • Fighting colonialism and inequality - strengthening the role of women in agriculture
Image of Anna Nabude

Anna Nabude

Coffee producer

Kampala, Uganda

+ Mehr erfahren

The concept of roasting at origin is a great one that benefits everyone involved along the coffee value chain.

Our family has been producing and exporting green coffee for decades. The main beneficiaries of this are traders, factories and multinational companies. The share that goes to farmers is small. Therefore, farmers have little incentive to improve their processes or the quality of their coffee.

I believe that by purchasing directly from farmers and collaborating with local producers, roasters and suppliers, Coffee Annan gives back a lot and promotes the development of everyone involved. Ultimately, this also serves our country’s economy.

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Currently, 99% of coffee is shipped as raw material. This means that 90% of the countries of origin are dependent on financial support. We believe that keeping as many steps of the value chain as possible in the source countries such as Ethiopia will help to become more self-sufficient. That's why we're working with coffee producers to build a platform that enables trading in real products instead of raw materials.

We source specialty coffees, which are among the best coffees in the world. All of our partners are well-trained coffee experts. Our coffees are carefully drum roasted to our specifications.

And how! We put a lot of love and energy into product development. We tested hundreds of different types of coffee until we were satisfied. It took us almost 2 years to find our coffees.

Honestly, you don't need us for that. Our job is to help coffee countries become more independent. We would be happy if you choose roasted coffees from the country of origin, even if you do not use our service. However, our service also includes crowd shipping, which enables us to negotiate better shipping conditions. So transport will probably be cheaper with us ;) We also procure the green beans, we handle product development, quality management and import and export. There's an extra portion of love in every bag.

No problem! You will receive a notification three days before a subscription is renewed. This way you can easily manage your subscription and change the volume with each order. This is also possible for the SAVE subscription. Our team can advise you at any time.

Absolutely. We disclose all of our purchase prices.

Do you need to deliver to different locations? No problem! You can easily manage all your locations using the Coffee Annan dashboard. You decide whether you receive one invoice for all locations or a separate invoice for each individual location.

Even better. We do direct trading. We visit the producers regularly and only buy gourmet beans. Procurement of high-quality coffee allows us to pay farmers premium prices, which are always above the Fairtrade price. We believe this model is more efficient than the label industry and allows us and producers to shape the future together.‍

We deliver throughout the EU, Switzerland and Liechtenstein. We work with DHL, DPD, GLS, Fedex and Swiss Post to offer you a fast and reliable service.

We have a FLEX and a SAVE subscription. The FLEX subscription is billed monthly, but you can pause, change or cancel your subscription at any time. With the SAVE subscription you get a 10% discount on every order. Subscription is billed monthly for 12 months until renewed. You will receive a notification five days before the subscription is renewed. So you can easily manage it in your dashboard and find all invoices in one place.