Coffee with social impact.
Goodbye, colonialism. These coffees are roasted in the countries of origin. This means a fairer distribution of money along the entire value chain.
Virtually all of the world's coffee leaves its place of origin as raw material. The roasting process in consumer countries is the largest markup in the value chain. This leads to an unfair distribution of profits.
Most of the money stays where we consume coffee and not where coffee is produced. That is not right.
of coffee producing countries still rely on financial aid.
of coffee are imported into consumer countries as raw material.
ICO, Coffee Development Report 2019
are spent on growing and processing coffee while roasting only takes about 15 minutes.
*approx. 9-10 months
Today, only around 10-15% of the total value remains in the regions of origin. With Coffee Annan, around 50% of the value remains in the countries of origin.*
Coffee Annan is not just another coffee company.
We strive for a world where every consumer can be confident that their products are ethically sourced, contribute to equal opportunities and support a needed structural change.
Coffee, but different
Roasted in the regions of origin. This is trade on equal terms without colonialism.
Support for agroforestry
Agroforestry not only reduces carbon emissions and has socioeconomic benefits, but also helps improve water and air quality, soil health and wildlife habitat.
Become part of the roasting at origin movement and give the producers the appreciation they deserve.
“The roasting-at-origin concept is a great one that benefits everyone involved in the coffee value chain.”
Coffee producer – Uganda
Your coffee has big impact.
Joining our Roasted at Origin initiative increases the value that remains in coffee countries up to 300%.
Fair wages and economic growth through access to new markets (Europe)
Creation of new jobs in developing countries
Promoting sustainable agricultural practices and contributing to a circular economy
Fair distribution along the coffee value chain
Fighting colonialism and inequality - strengthening the role of women in agriculture
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How do we Actually Choose our Coffees? Specialty Coffee Association Cupping Protocol and Q-grading - an Introduction
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Currently, 99% of the coffees are shipped as raw material. As a result, 90% of the countries of origin are dependent on financial aid. We believe that keeping as many steps of the value chain as possible in the producing countries will help them to become more independent.That's why we're working with coffee producers to build a platform that enables trading of finished products instead of raw materials.
We source specialty coffees, which are among the best coffees in the world. All of our partners are well-trained coffee experts. Our coffees are carefully drum roasted to our specifications.
Oh yeah! We put a lot of love and energy into product development. We tested hundreds of different types of coffee until we were satisfied.
Absolutely. We disclose all of our purchase prices.
Even better. We do direct trading. We visit the producers regularly and only buy gourmet beans. Procurement of high-quality coffee allows us to pay farmers premium prices, which are always above the Fairtrade price. We believe this model is more efficient than the label industry and allows us and producers to shape the future together.
We deliver throughout the EU, Switzerland and Liechtenstein. We work with DHL, DPD, GLS, Fedex and Swiss Post to offer you a fast and reliable service.